Sunday, June 28, 2009

The Reborn Identity

The Reborn Identity

The Reborn Identity is the UK's Gavin Burrell. The Bastard Pop artist is also the Producer/Director of a Mashup concept album we've been playing a bit of lately, called Mashed In Plastic. The online collection is inspired by the film and television work of Director David Lynch, and features work by artists such as Colatron, G3RSt, Neiltomo, The Reborn Identity, Phil RetroSpector, RIAA, ToTom, Voicedude, Wax Audio and The Who Boys.

The Reborn Identity has dozens of Mashups available to download at his website, along with remixes and video work. The Mashed in Plastic website has videos for many of its Mashups as well. Check it out HERE.

Without further ado, here's the SAR Q&A with The Reborn Identity...

*Name: The Reborn Identity

*Are there any additional names used to describe this project: Not by me. I’m sure some of the artists I’ve sampled would have some other less than complimentary names they could offer.

*Do you use a pseudonym? Yes – my name’s not very rock and roll.

*Members: Gavin Burrell. It’s just me, though I collaborated with others in producing the Mashed in Plastic album.

*Founding Members: That would be me.

*Tape manipulations, digital deconstructions or turntable creations: Definitely “digital deconstructions”. All the magic takes place on my PC.

*Another genre descriptor:
I think of the music I produce as Mashups. I’ve always preferred this to the term “bootlegs”, which conjures up images of speakeasies and gangsters with tommy guns.

*Location: Manchester in the UK.

*Original Location: Originally from Glasgow in Scotland, but I’ve been down in Manchester for well over 20 years now.

*What is your creative/artistic background: I’m a total geek, to tell the truth, and spend a huge amount of my time tinkering around with software of one sort or another. A creative spirit, an interest in mashups and an aptitude for software came together almost by accident when I was fortunate enough to see The Eclectic Method in action. Those guys make audio and video mashups look damned easy, so when I got my hands on the right software I thought I’d give it a go. From that tentative start it’s turned into an obsession that laps up pretty much all my spare time. There’s rarely a time when I don’t have at least a couple of audio and video projects on the go.

*History: The Reborn Identity was launched in 2007, not long after I started putting together mashups, and I’ve been putting out tracks pretty regularly since then. Late on in 2008 I also became part of 1086 Productions – a collaboration between Wax Audio, Colatron, Alan Black and I – to produce the David Lynch mashup album, Mashed in Plastic. That was a fantastic experience, and the response we’ve had since that was launched last November (2008) has been way beyond anything we could have hoped for. I’m still working on a few videos for that project, and there will hopefully be another 1086 Productions album in the not-too-distant future.

*Born: Near Edinburgh in 1977.

*Motivations: Like most people producing their own tracks, I’ve got a real passion for music and couldn’t go more than a day without listening to something or other. Producing mashups gives me the chance to wallow in that passion, and share some of the music that I love with others, in a hopefully new and unusual way.

*Philosophy: For me, it’s all about creating music that I like to listen to – if other people enjoy what I’m doing too then that’s a bonus. I’m always trying to push my horizons too, trying out new techniques and styles, so it always stays fresh.

*How would you like to be remembered: If I can introduce some listeners to new artists they then go on to love, then that’s all I could hope for. At the moment I seem to be known best as one of the Mashed in Plastic guys, and I’m more than happy to be remembered for that.

*Web address:


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