Saturday, January 05, 2008

Divide & Kreate

Divide & Kreate

Divide & Kreate is a Swedish producer who's busied himself with remixes and mashups since about 2004. His mashup, “Always With You,” is really one of my all-time favorite bastard pop tracks. It's a tender ballad, not really intended to get a party started, mashing U2 with Willie Nelson, “Pump up the volume,” by MARRS, and piano work by former punk rocker Joakim Thastrom.

This is one of those Q&As which is all the more necessary, apparently, as I'm finding very little else on the web about this artist (who has chosen to keep his real name a secret, for the time being). Unfortunately, that doesn't make for the best introduction... Ah well, I guess I'm just making it that much easier for the next person to introduce him. Without further ado, here's the SAR Q&A with Divide & Kreate...

*Name: Divide & Kreate

*Are there any additional names used to describe this project: Erm... no, but I guess you could call it a mainstreamish general disaster.

*Do you use a pseudonym? Oh yes, yes I do.

*Members: Wouldn't you all like to know... Although many people are led to believe I am two people it's only me, me and myself. Me, myself and my ego.

*Founding Members: That would be me. Or my ego.

*Tape manipulations, digital deconstructions or turntable creations: I would classify it as bootlegs and/or remixes as I these days do a little bit of both. It's a painfully slow process. I usually have a general idea of what I want to do. That idea doesn't often work out that well... but now and then it does. Most of the time it's a trial and error process, at least when it comes to bootlegs. Remixes is a little bit different. Anyhoo, once you have your idea it's all about sequencing your different loops and patterns into some kind of structure. Here I can spend several hours. Literally wasting time. Listening to the same few seconds of a mix over and over and over. I guess I’m somewhat of a perfectionist. Once a mix is finished I’m frankly bored to death with it... can’t listen to it for days. It’s like I’ve heard it so many times it lost its meaning.

*Another genre descriptor: No, not really, although if I had to label my style I would call it 'pop punk'

*Why you use this descriptor: Many pop songs today are very boring and produced in an uninteresting way. I find it very amusing to wreck pop songs with rock based tunes. It makes the songs come more alive, gives them an edge so to speak.

*Location: Stockholm, Sweden

*What is your creative/artistic background: I did play in a rock band once. Like 15 years ago. I played the guitar. I remember we had a hard time finding a bass player, everyone wanted to play the guitar. I still play some occasional chords on my acoustic guitar nowadays but I have forgotten how to read notes.

*History: For about 3 years now.

*Born: I was born in 1976 in the most southern part of Sweden. I’ve only been living in Stockholm for the past 7 years.

It's all about the creative process. It's very similar to playing with Lego. It's all about the journey. Once you're finished you're tired of it. Next!

*Philosophy: There are no rules! It's all about having fun and provoking people.

*How would you like to be remembered: I would like to be remembered as a talented bloke.

*Web address:


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